Security firm GeoComply has unveiled technology that will allow streaming services to target piracy viewers.
The company’s popular product GeoGuard comes with a new technology development that enables broadcasters to block what it calls the growing number of VPN users who abuse their sites using hijacked addresses.
GeoComply claims that this technology reduces the burden on providers’ infrastructure and CDN capacity. It also ensures that video service providers comply with copyright agreements.
According to the company, it has more than 200 million Internet users who are unaware that they have violated proxy IPs. Their IP addresses are used by VPNs to bypass restrictions and access restricted content, which contributes to the flow of piracy. Users sign up for a VPN or DNS proxy service for free without reading the terms and conditions. This allows the VPN provider to lease an IP address from their home or business ISP. Cyber attacks can also take IP addresses, infect users’ devices with malware or Trojan code, and then connect them to a botnet.
Free VPN providers make money by selling hijacked IP addresses to premium VPN services. The services allow users to hack their site using hijacked IP addresses.
GeoComply uses data from Surfshark for the year, which found that 31 percent of Internet users use a VPN and almost 70% choose to use free services.
The company also cites GWI data showing 51 percent of VPN users – which equates to 700 million people who use VPNs to access more entertainment content, including streaming services and pay-per-view shows. not available in their country or where they are. more expensive inside.
GeoComply identified 17 companies that sell proxy IPs. These include Bright Data, Oxylabs, and SmartProxy.
James Clark, general manager of media & entertainment at GeoComply James Clark, general manager of media and entertainment at GeoComply, said: “A recent report from Kantar shows that over 1.5 million people now use streaming services in the UK when compared to Q4 2021. More than one-third of this loss may be due to households trying to cut costs. As many people use VPNs to get cheaper licenses in other countries or to access to pirated services, we believe the problem of hijacked addresses will only get worse. We have now identified users who access streaming services using hijacked IP addresses. This will help us protect the land use licensing models that our customers use. dependent.